Business-to-consumer e-commerce |
Internet |
Social media |
Retailing |
Mobility |
Automotive sector |
Title: | Social Media in Retailing |
Description: |
The goal of this project is to investigate to what extent Dutch (online) retailers and consumers have adopted social media |
Researchers: | Jesse Weltevreden, Esther de Berg, Han Boels, Rob de Boer, Thomas Adelaar, Adriana Krawczyk |
Duration: | April 2010 - August 2011 |
Title: |
Evolution of click-and-mortar strategies of Dutch retail chains |
Description: | The aim of this project is to investigate to what extent Dutch retail chains establish linkages between their online and offline channels and to what extent their strategy has changed between 2006 and 2010. |
Researchers: | Thomas Adelaar, Jesse Weltevreden |
Duration: | January 2011 - June 2011 |
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Visiting address: |
H.J.E. Wenckebachweg 144-148 Room: A7.07 |
1096 AR Amsterdam | |
Postal address: | P.O. Box 1025 |
1000 BA Amsterdam (The Netherlands) | |
Phone: | + 31 (0)6 101 53 268 |
Fax: | - |
E-mail: | j.wj.weltevreden@hva.nl |